There are a number of SEO tools that reverse engineer your competitor’s best SEO keywords. If you want to find creative keywords, I recommend checking out a nifty free SEO tool called SeedKeywords.com. The #1 issue with any keyword research tool is that they usually spit out words and phrases that are super related to the seed keyword you typed into it. So for people who are new to SEO, long tails are usually the best keywords to start with. If you want to crack the first page on Google, you need relevant, well-optimized content that earns links.
For example, one of the goals with my guide to learning SEO was to promote some of my older posts. The truth is, unless you already have a massive audience, you need to hustle to get the word out about your new content. And in this section you’re going to learn how to get eyeballs on your content. And you can check your content against that list to make sure you’re using those same terms in your article. This tool scrapes Google’s BHS Links top 30 results to uncover terms that show up most often in top-ranking content. This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized).
A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes. If you plug in your target keyword in Google, you will see right away if there’s a featured snippet you can optimize for. But if you’re working with a bigger list of keywords, you may want to use a tool like Ahrefs’ Keywords Explorer. Simply enter all your keywords and set the “SERP features” filter to “Featured snippet.” You can do the same with your existing content and Ahrefs’ Site Explorer.
SEO Consulting Services: Earn a 20% Higher ROI
And those 373 posts generate 571k+ search engine visits per month. One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages. But where you use your keywords is just as important as how many times you use them. There’s an interesting analysis of the “coffee” keyword by Kayle Larkin. I highly recommend it if you want to get a hint on how to spot these kinds of opportunities. For example, for “best all season car tires,” we see almost only articles (except for the #1 result).
Technical SEO
- Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know.
- Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet.
- Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.
- Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you.
- As a result, you get a holistic SEO strategy that keeps you ahead of your competitors.
- For example, my guide to link building is optimized around the keyword “link building.” So I used that keyword in my URL.
Then, add a few internal links from those pages to a high-priority page on your site. First, use an SEO tool like Semrush’s Backlink Analytics and its “Indexed pages” report to bring up the pages on your site with the most backlinks (a decent measure of authority). The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations. As long as you use your keyword naturally a few times, you’re good.
It is a crucial aspect of digital marketing that focuses on enhancing the visibility and ranking of a website in search engine results pages (SERPs). The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. SEO specialists (also called SEOs, or search engine optimizers) use keyword research, content creation, link building, technical audits, and more to improve organic search results. It’s their job to identify search-related strategies and tactics that generate more leads and drive more revenue for your business. Search engine optimization (SEO) is the practice of improving how content ranks in search results through keyword strategy, technical setup, and user experience.
Finally, the information a business includes in a Google Business Profile — the search engine’s platform for managing local business listings — plays a massive part in its rankings. Google assesses authority in local searches, not just by links. Reviews and citations (references of a business’s address or a phone number online) highlight its authority, too. Also, add semantic keywords — variations or synonyms of your keyword. Google and other search engines use them (and the added context they provide) to better determine a page’s relevancy.
It costs anywhere from $100 to $1,500 per link depending on the industry and quality of the site. There’s no magic number of backlinks a site needs to have to rank higher in SERPs, but it helps to have 40 to 50 on your home page at the very least. PPC, or Pay-Per-Click, is a type of digital marketing where advertisers bid on specific keywords they want their ads to show up for in search results.